The Publisher Partnerships Manager will play a crucial role in growing and managing relationships with our publishing partners. The ideal candidate will have hands-on experience in ad operations, particularly in troubleshooting new publisher integrations, and will be well-versed in the technical aspects of ad serving and programmatic advertising.
Key Responsibilities:
- Publisher Integration & Troubleshooting:
- Manage and troubleshoot new publisher integrations, ensuring seamless onboarding and operation.
- Work closely with publishers to resolve any technical issues related to ad operations, VAST tags, and other related technologies.
- Partnership Development:
- Identify, outreach, and establish new partnerships with publishers to expand our network.
- Develop and execute strategies to grow existing publisher integrations, optimizing performance and revenue.
- Ad Operations Expertise:
- Utilize your hands-on experience in ad operations to support publishers and internal teams.
- Ensure all ad serving and programmatic solutions are implemented effectively and efficiently.
- Technical Knowledge & Implementation:
- Demonstrate a deep understanding of VAST tags and their implementation.
- Stay current with industry trends and technologies, especially in header bidding.
- Discuss and educate partners on the advantages and disadvantages of header bidding and other programmatic solutions.
- Collaboration & Communication:
- Collaborate with internal teams, including sales, product, and engineering, to align on goals and deliverables.
- Communicate effectively with external partners, providing exceptional support and maintaining strong relationships.
Qualifications:
- Proven experience in an Account Executive (AE) or Business Development (BD) role, preferably within a Supply-Side Platform (SSP) or a similar company working with publishers.
- Hands-on experience in ad operations, specifically in troubleshooting and integrating new publisher solutions.
- Strong knowledge of VAST tags and their application in ad serving.
- Demonstrated success in growing publisher integrations and establishing new partnerships.
- Familiarity with header bidding and the ability to discuss its benefits and drawbacks.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.